BUTTERFLY
AGENCY
Laëtitia Lamari - Adrien Naeem
YOUR GTM PARTNER IN FRANCE
EXEC SUMMARY
Butterfly Agency helps you grow in the
French e-commerce market
.
We run the
#1 e-commerce media in France
, a community of 1,500+
people, and we have 20 years of SaaS and retail experience. With
our 4 pillars —
media, events, community, and GTM support
— we
give you
visibility
, the
right connections
, and
real business
results
.
Our goal : be your partner for the long term, so you can
enter
,
grow
,
and
stand out in France
.
Who we are
1
What we do
2
Our methodology
4
Our communities
3
AGENDA
Our offering
5
Adrien Naeem
WHO WE ARE
A DUO OF KEY OPINION LEADERS AND
E-COMMERCE (B2B/B2C) & RETAIL TECH EXPERTS.
15+ yrs working in tech (Omniture, Demandware, Narvar).
Pioneered Salesforce Commerce Cloud, France
Diversity & inclusion champion.
LinkedIn influencer & speaker.
15+ yrs in global marketing (agency, software).
Expert in integrators , payment solutions. & content
Diversity & inclusion champion.
LinkedIn influencer & speaker.
Laetitia Lamari
RANKED #1
ECOMMERCE
INFLUENCERS
IN FRANCE
ONE TEAM
Edouard
SELVY
CTO
Jessica
BOAZIZ
Event Manager
Emily
BARANOV
CMO
Benoit
ROUGIER
Media Producer
Cristian
MALLAMA
Growth Manager
Laurine
ANGER
Chief of Brand
Benjamin
DE CASTRO
COO
Céline
LIBERT
Head Of Sales
Yéléna
SQUIRES
Community Success Manager
Lucas
SERRAS
Movie Producer
WE WORK WITH
ALL
THE COMPANIES
WE ARE
AGNOSTIC
WE OFFER
PERSONALIZED
CONSULTING
WE ARE
BUTTERFLY
WHAT WE DO
#1 Independent Retail
& E-Commerce
Media in France.
1
2
3
4
MEDIA
Accelerating SAAS
tech to launch in SEU.
CONSULTING
Hosting & covering
over 10 global events
annually.
EVENTS
Connecting
professionals via
different premium
clubs we created
COMMUNITIES
300
+
Episodes
MEDIA
1M
+
Listens
150
+
5* on iTunes
We started the podcast “
Le Café de l’E-Commerce
” in 2019.
Today, it is the #1 independent ecommerce media in France.
100
+
VIP guests
MEDIA
~15k listeners per month
+150 5-star on iTunes
+300 episodes
PODCAST
+1500 members on our
WhatsApp channel
COMMUNITIES
LinkedIn Top Voice
Newsletters
CHANNEL
WE HAVE DEVELOPED OUR MEDIA BRANDS REACHING A TOTAL OF OVER
30,000
QUALIFIED AUDIENCE MEMBERS WITHIN THE E-COMMERCE ECOSYSTEM IN FRANCE.
STRATEGY
Market Assessment
In-depth analysis of the French
e-commerce & retail landscape
Benchmark of competitors,
opportunities, and risks
Actionable insights to shape your
Go-To-Market plan
1
EXECUTION
GTM Deployment
We act as your local team on
the ground.
Direct access to the right
decision-makers & networks
Hands-on support to launch,
scale, and grow in France
2
CONSULTING GTM
...
2
INDUSTRY EVENTS
EVENTS
1
OUR EVENTS
WITH A CONSTANT ROI MINDSET, WE
REDEFINE THE EVENT LANDSCAPE
WITH SMART STRATEGIES, STRONG NETWORK AND UNMATCHED EXPERTISE.
...
OUR EVENTS
MEETING OUR COMMUNITY
2025
2025
+2K DE EXECS ATTENDEES
3 EVENTS /QUARTER
S T P
S T O R E T O U R P A R I S
Store Tour Paris (STP) is a quarterly half-day event where
retail professionals discover the latest omnichannel
innovations in Parisian stores.
It offers a clear view of customer experience trends, new
technologies, and online/offline strategies.
A UNIQUE CONCEPT IN FRANCE
WIRE is the largest and #1 french community for women in retail and e-commerce.
Every quarter, we host a VIP dinner where leaders and experts meet in a small
group to exchange ideas and experiences. These dinners create strong connections
and real conversations that you don’t find at big events.
A VIP COMMUNITY
Brands2Buyers is an exclusive event gathering
50 top decision-makers to explore strategies,
tools, and solutions for business growth. It
fosters
meaningful
exchanges
between
brands and buyers through conferences,
interactive sessions, and networking.
THE PREMIER B2B
COMMERCE EVENT
+ 1500 EXPERTS IN
OUR COMMUNITIES
THE TECH IN OUR COMMUNITIES
COMMUNITIES
WE HAVE CREATED VARIOUS
PREMIUM CLUBS
WITH KEY OPINIONS LEADERS.
B2B
Key Opinion leaders in
B2B large accounts
LE CLUB DU B2B
WIRE
Women in Retail &
Ecommerce
LE CLUB DES FEMMES
DE L’E-COMMERCE
LCDI
Innovation club for
execs
LE CLUB DE L’INNOVATION
CORE
True tech minds of
e-commerce
CLUB OF RETAIL EXPERTS
THE BRANDS IN OUR COMMUNITIES
OUR OFFERING
Media
: Le Café de l’E-commerce
podcast, sponsored content,
videos
Events
: Store Tour Paris, WIRE,
Back From, Brands2Buyers
Speaking
: Thought leadership &
stage presence
Reach
: Online & offline visibility
1
SPONSORSHIP
& VISIBILITY
Access to France’s largest
e-commerce
community
(1,500+ members)
Evangelization & positioning
with
top retail decision-
makers
Building trust and
brand
authority
2
INFLUENCE
& COMMUNITY
Go-To-Market
support
for
SaaS & agencies
Market assessment & entry
strategy
Hands-on
execution
to land
and scale in France
TikTok Shop
activation
3
ADVISORY
& GTM SUPPORT
EMAIL ADDRESS
adrien@butterflyagency.io
laetitia@butterflyagency.io
WEBSITE
www.butterflyagency.io
Thank You!
Contact us for more questions.